Digital Marketer in Vancouver | Taka’s Portfolio
Digital Marketer
(SEO, PPC, Marketing Analytics, and Cross-Channel Strategy)
Welcome to my digital marketing portfolio. I am a digital marketer and marketing analyst based in Vancouver, specializing in Google Ads, SEO, and marketing analytics using GA4 and Google Tag Manager to understand user behavior and improve performance. I focus on aligning marketing with the product or service to drive growth.
Tools & Skills
The tools and platforms I use to build, measure, and optimize marketing performance.
Performance Marketing
- Google Ads
- Keyword research & optimization
- Bid & budget optimization
Data-driven PPC execution focused on conversion and profitability.
Tagging & Tracking
- Google Tag Manager (GTM)
- Google Analytis 4 (GA4)
- UTM tracking
Conversion tracking and measurement setup to support performance optimization.
SEO & Local Marketing
- SEO
- Local SEO
- Google Search Console
- SEMrush
- Google Business Profile optimization
Local visibility optimization across search and Google Business Profile.
Web & Conversion
- WordPress (Gutenberg, Elementor)
- Landing page optimization
Conversion-focused landing pages aligned with ad messaging and user intent.
Cross-Channel Strategy
- Cross-channel funnel strategy (Social media → website → online/offline conversion)
- Social media analysis (Meta Business Suite)
- Social media optimization
- Content & creative alignment for conversion
- Google Business Profile Insights
Designed funnels to convert social media discovery into website visits and actions.
Currently Expanding Capabilities in…
- AEO
- Meta Ads
- Server-side GTM
- BigQuery
- Looker Studio
- Marketing automation & AI agents (n8n, Claude Code)
- Shopify
Building an integrated measurement and optimization system to support scalable, data-driven marketing decisions.
Problems I Solve
Marketing analytics, tracking, and performance challenges I help teams solve.
Missing Event Tracking
GA4 (Google Analytics 4) alone can’t capture what matters. Without proper GTM (Google Tag Manager) event tracking, key user actions and conversions go unmeasured.
Wasted PPC Budget
Ad spend is wasted on keywords that drive clicks but not conversions, without aligning search intent, keyword strategy, and landing pages across PPC and SEO.
Marketing not aligned
Marketing is not aligned with the product or service. Spending budget on the wrong channels without understanding how each one contributes to your funnel and which to prioritize for growth.
What I Do as a Digital Marketer
I help teams improve marketing performance by aligning marketing with their product or service, using PPC, tracking, SEO, landing page development, and cross-channel execution.
Marketing Analytics
I design and analyze marketing performance using GA4, Google Tag Manager, and UTM tracking to understand user behavior, conversion paths, and campaign performance, including social media traffic and performance.
Performance & Optimization
I execute and optimize performance marketing campaigns across Google Ads, SEO, and WordPress landing pages, focusing on keyword research, keyword structure, bid and budget optimization, conversion improvement, and aligning messaging with user intent.
Cross-Channel Strategy
I design cross-channel strategies, with a focus on social media, and build conversion funnels based on user intent, connecting social, local (Google Business Profile), search, and landing pages to drive meaningful actions.
Case Studies
Projects covering marketing analytics, PPC, cross-channel strategy, marketing automation, and AI agent workflows.
🔄 In Progress
PPC & Analytics Marketing System
PPC → GTM → GA4 → Performance Analysis
What I’m doing
- Built and structured a WordPress landing page for tracking and PPC testing
- Designed and implemented GA4 & GTM tracking (event-based measurement)
- Executed PPC campaigns (Google Ads) with keyword and bid strategy
- Analyzed user behavior and conversion performance in GA4
- Identified optimization opportunities based on data insights
Outcome
A live full-stack marketing system demonstrating end-to-end PPC execution and analytics.
Local Bakery
Cross-Channel Marketing & Analytics
Helping a local bakery turn online touchpoints into real in-store visits.
What I Did
- Instagram profile optimization (SEO, CTAs, highlights, and UTM setup)
- Consistent visual design and branding across Instagram
- GTM event design and GA4 setup
- Cross-channel analysis across Instagram, GBP, and website, including local SEO
- KPI setting and funnel analysis to increase in-store visits
- Website improvement proposals
Outcome
Provided data-driven recommendations to improve online-to-offline conversion across Instagram, GBP, and web.
PPC Campaign Management (Google Ads)
PPC campaign management across search, display, and shopping ads for maximum ROI.
What I Did
- Keyword research, selection, and bid optimization
- Search, display, and shopping campaign setup and optimization
- Budget allocation to maximize profit and ROAS
- A/B testing for ad copy and landing pages
- Data-driven performance evaluation and campaign adjustments
Outcome
Achieved #1 ranking with 4.62 ROAS and $437K profit, outperforming 2nd place by 34%, earning the College’s Academic Achievement Award.
Certificates
View all certifications on LinkedIn
What People Say
★ ★ ★ ★ ★
Kamaran Mohammed / Local Bakery Owner
“Taka helped us better understand our websiteand social media performance through clear analytics and practical insights. His work was well-organized, proactive, and very helpful. I would highly recommend Taka to any employer or organization.”
★ ★ ★ ★ ★
Steven Cheung / Digital Marketing Instructor
“I had the pleasure of instructing Taka in both PPC Campaign Management and SEO. He consistently demonstrated a deep understanding of performance marketing, moving seamlessly from theory to practical execution. His ability to connect keyword strategy with bid optimization and technical tracking is exceptional, which was clearly reflected in his outstanding academic performance. Taka brings an owner’s mindset to his work and builds campaigns meant to drive actual business value. He would be a strong asset to any data-driven marketing team.”
★ ★ ★ ★ ★
Xavier Lavalle Lopez / Senior Business Developer | Founder
“Highly recommend Taka for any data-driven marketing role. He brings top-tier skills in analytics (specifically GA4 and GTM) and a proven track record in PPC management. Taka doesn’t just report on data; he uses it to drive meaningful business decisions and optimize performance. He’s a strategic thinker and a great person to have on your team!”
FAQ
Common questions about this digital marketing portfolio, covering analytics and tracking.
Q1. What is the difference between GA4 and Google Tag Manager?
Google Tag Manager (GTM) is a tag management system that controls what tracking code fires on a website. GA4 is Google’s analytics platform that collects and reports on user behavior data. Taka implements both together, using GTM to deploy GA4 tracking accurately, ensuring clean data collection from the start.
Q2. Who is Taka Nakamaru and what do you specialize in?
Taka Nakamaru is a digital marketing specialist based in Vancouver, BC, focusing on PPC, marketing analytics, tracking implementation. Currently completing a Digital Marketing diploma in Vancouver, Taka builds data-driven marketing systems using Google Analytics 4 (GA4) and Google Tag Manager (GTM) for real business applications.
Q3. Is Taka legally authorized to work in Canada?
Taka is currently on a Canadian student visa with co-op work authorization. After graduation, Taka will also obtain an open work permit to continue working in Canada long-term. Currently based in Vancouver, BC, and fully committed to building a long-term marketing career in Canada.
Q4. Is Taka Nakamaru available for internship, co-op or contract work?
Taka is seeking internship, co-op, or junior digital marketing roles in Vancouver, BC, with a focus on PPC, analytics, and tracking. Open to hands-on roles involving campaign execution and data-driven optimization.
Q5. What can Taka actually implement from scratch?
Taka designs and implements complete tracking systems from scratch, including GA4 event structures, Google Tag Manager (GTM) container setup, and conversion tracking. Every implementation is built to support accurate, actionable measurement.
Q6. What makes Taka’s approach to digital marketing different?
Taka combines technical implementation skills with strategic marketing thinking, bridging the gap between data and business decisions. Unlike marketers who only execute isolated tasks, Taka builds the tracking infrastructure itself using GA4 and Google Tag Manager.
Q7. What tools does Taka use for marketing analytics?
Taka’s core marketing analytics stack includes GA4, Google Tag Manager (GTM), server-side GTM (Learning), BigQuery (Learning), and Looker Studio (Learning). For automation, Taka uses n8n (Learning) to build reporting pipelines and workflow automation. This end-to-end stack covers data collection, processing, and visualization for data-driven decision-making.
About
Taka Nakamaru
I’m a digital marketer based in Vancouver who genuinely enjoys the craft of marketing, not just the output.
I believe most of my waking hours go into work, so I want that time to actually mean something. That means working with people I can grow with, on problems worth solving, and building things that make a real difference to the business.
I think with an owner’s mindset. I don’t just ask “what’s my task?” I ask “what does this company actually need to move forward?” and work backwards from there.
Currently looking for an internship or junior role in Vancouver where I can contribute, learn fast, and grow alongside the team.
Looking for a data-driven digital marketer?
Open to internships, contract, and full-time opportunities.
Focused on analytics, tracking, and performance-driven marketing.